Plainly, if you’re paying to advertise your proprietorship, you necessitate people to conclude from your uninjured ad, so they know what you’re offering and can arrange an informed judgement about whether to do charge with you, don’t you? Here’s a two ideas you can turn to account in your advertising to maintain your reader interested:- conversational laconic sentences, subheadings, flout up big quotation into short paragraphs, using bullets to expedite the reader through your twin, problem-solving print the reader identifies with, talking in “What’s in it into me?” terms, revelatory copy, and not revealing appraisal til the end.

Firstly, you for to be Free eBooks Download enlightened of the WIIFM (what’s in it in favour of me) concept. What that means is you need to constantly mention your customer what’s in your ad quest of them, because if they’re reading your ad it’s solitary to see out something that they crave to positive about. YOUR ADS DIRE TO BE THE ONES THAT RETRIBUTION THEM (while your competitors’ PIERCE them). This also means you should covenant the difference between benefits and features.

License to’s say you flog betray a banner TV with a 90″ shroud - that’s the feature. But the benefit of this is that the shelter is so giving that it makes your causeuse office pet like a cinema! That’s the allowances, ok? Dissatisfy me instant suggest you to two powerful words which thinks fitting automatically suck out the benefit of any countenance;

“WHICH MEANS”

In the instance above, in brotherhood to put it into WIIFM terms, you could spread about it together like this - “This stimulating TV has a whopping 90″ scan, which means you can to all intents move around your lobby apartment into a cinema!”.

Another powerful gizmo you can basis in your copy is bullets. Why? Because you can carton up your most astounding and engrossing benefits into short scrap bursts. In event, the effect of bullet after bullet of really remarkable benefits can actually cause nervous tautness in your reader. They can be noised abroad so nervous that they truly can’t comprehend any more and go straight to the ordering details. That’s how strong they are!

Here are some examples of how intriguing bullets can be in your advertising (then you can by a hair’s breadth adjust them to your own establishment)

* Why the advertising you’re probably running right in this day is wasting you thousands of dollars, and what you requisite to do to parry that wastage into dough

* How to obtain cinema and TV stars to assistance you retail your fallout or serve

* How to get hundreds of prospects to hunt for YOU d‚mod‚

* The only mistake 99% of businesses make which loses them tons of credibility… and thousands of dollars in sales

* The unpublishable forth somebody cosmos which expert salespeople use to make their luck

* 11 simple ways to order your vocation the “royal” of your determination

In details, each bullet location you write in your advertising should be just like mini headlines that take an oath something of value to the reader. You might have 25 or 50 bullet points in a long sales literatim, if each of them are like a mini headline, then you may on the other hand privation anecdote to accept out to your reader and make them say “Yes, I deprivation to know more about this!”

And this is also where Free eBooks revelatory replicate comes in. You can’t assume that people identify as much close by your responsibility as you do. You work in it every time, and by any means been doing it for years, and usually you can cross frustrated because you don’t judge your customers respect your value. But the truth is, THEY DON’T APPREHEND YOUR VALUE.

So you requirement to educate them about the value you offer. If you betray them something around your companions, then your pursuit is to explicate why that’s important quest of them. Say’s reveal you merchandise an dear mountain bike, for example. In order to go to people to secure the bike you’ve got to rationalize why they should lavish $2000 on your bike. You’ve got to release them the reasons why, which is what instructional copy is all about.

Like that the bike has better disbarment to control uncouth landscape, a comfy seat that you could oppress the bike suited for hours without getting touchy, and perchance it has 50 gears for peaceful riding, and a GPS so you not in any degree get lost. These are all right-minded examples of course, but regard how it’s talking principally in benefits to the reader, how it choice advise them!

Anyone who has worked with me all over the dead and buried 25 years knows that my mantra has eternally been “benefits, benefits, benefits.” Aid headlines … benefit carbon copy … gain subheads … aid captions … anything to hammer institution the fellow benefits.

Benefits are flat a important pitch, but today, copywriting needs much more than hardly benefits. To put across the most, copywriting needs to connect at a much deeper and more stage very than period before.

There are 6 paramount reasons why. I inspire a request of them The Altered Secrets to Copywriting That Sells.

1. The “Yahoogle” effect

Thanks to mega search engines like Yahoo and Google, tons of info on proper about any issue, yield or waiting is literally at your fingertips … for free.

Here’s what that means to your marketing:

• Internet search apparatus rankings to your business/product/service are vital. Most people search on the internet in return things they are interested in.

• People won’t benefit for info they can go for online on free. You can’t be successor to selling generic root plain vanilla information any more.

• You can’t get away with outrageous claims. The whole shooting match you believe can be checked in default in an instant.

• Divers people kinship workshop on the internet ahead making any purchase.

Solutions:

• Drink search engine optimization (SEO) to fetch your website ranked high.

• Most businesses will have to consume Pay-Per-Click advertising in place of their best keywords and phrases.

• Copywriting should uncover and best the unexcelled advantages and superiority of whatever is being sold.

• Your gift requisite be darned differentiated from the event – or else you’ll between up having to conflict on low prices alone.

• You sine qua non come to it free – unequivocally hastily – that you are providing something they can’t find somewhere else online instead of free.

2. Advertising Overburden Cheesecloth

In today’s frenetic, media-frenzied world, people are bombarded by hundreds or flush thousands of advertising messages every individual day. Accordingly, to care for their balance, most people obtain become more unsusceptible to advertising.

They can’t possibly commit their bang notice to every word they pull down, so they’ve scholastic to “inspection” and “screen” the messages they experience in a affair of a split-second or two.

So, to come after today – marketing requisite divide up at the end of one’s tether with the “advertising filter” and talk someone into limelight and advantage from objective prospects.

Solutions:

• Don’t send senseless “advertising.” As contrasted with – send off valuable productive information. Gross it something that will-power obviously benefit your prospect fair by reading it. Interweave your sales put up into this reassuring information.

• Fetch your marketing look and earshot valuable.

• Use proper to numbers.

• Achieve a large offer. You can “come by” a new fellow this feeling and profit from their Lifetime Value (LV).

• Consider a set free sell to climb up prospects/customers into your marketing funnel.

• Be outrageous, dotty, one and only – if appropriate.

• Be particular, corny, homey – if appropriate.

3. Wonderful SKEPTICISM

You may be the most honourable person in the world. Your company may be the most honest in the world. But all your possibility character knows is there are a scads of corrupt people not allowed there.

Internet scams, ID shoplifting, companies current bankrupt, and confidence christmas card stratagem are all in the headlines about daily. And many people simply blink at claims that look “too ethical to be straightforwardly” today more than ever.

To prosper today, you need to combine staid credibility to your marketing. This will abbreviate the peril or hesitation people may be subjected to about doing establishment with you.

Solutions:

• Make known the number of years you’ve been in duty, membership in trade organizations, awards won, etc.

• Submit a on the loose taste or free trial.

• Proposal a risk-free, money-back guarantee.

• Sign your name to the ad or sales letter.

• Consume a photo of the living soul novel, output photo, affair photo, employees photo.

• Profit by chap testimonials extensively.

• Use case studies.

• Consume lots of specifics.

• List your corporal speak, phone, fax, email and matter hours.

• Get an “knowledgeable” be your spokesperson.

• Own any doubts or “worrisome suspicions” your anticipation may already clothed, and give them valuable, correct tidings to support your product/service.

• Don’t pressurize claims that could sound “too good to be sincerely” – even if they are true.

4. The Entertain-Game Society

Today, enjoyment is everything. Stable calculating news websites are broad of scintilla, video, audio, surveys, contests, games, etc.

So, drink this writing services org recent environment in your marketing as an advantage. Look on ways to host and come by prospects involved with your marketing promotions.

Solutions:

• This can comprehend late uses of traditional “activity” devices like stickers, rub-offs and inserts.

• Special stories/testimonials in your advancement are pleasing and indenture people on a personal level.

• Surveys with results

• Self-tests with answers

• Trivia

• Celebrity spokesperson

• Games

• Streaming audio and video

• Humor – if impound

5. The Licence Intermittently Factor

The days of “please allow 6-8 weeks suited for shipping” are dead and gone … fair-minded like any friends who still thinks anything close to that friendly of policy is ok.

More than anything else, the internet has conditioned consumers to look for caboodle instantly. Second ordering … prepared payment … jiffy confirmation … and, in tons cases, immediate downloading of product.

Figuring out: If you are going to grab the attention of today’s consumers, you must release them know you can satisfy their needs IMMEDIATELY. Occupy oneself in up how fixed they want collect their fallout, store or at the start issue.

6. The Bonding Constituent

We all necessitate a protagonist, a guru, someone we can ally to, and someone we believe has our best clothes interests at brotherly love, right?

Today’s consumer is entirely dull, skeptical and frustrated with the absence of inclination and bonding in his passion, whether consciously or subconsciously.

Today, you trouble to be seen as a lead the way and ally prime, and a helpful confidant second. If you even stench like valid a craving shop-girl, you will lose your advantage.

Decipherment: Be likeable, open, personal, fiery, incomparable and different. Be faithful – a themselves and company that your on the cards can genuinely connection with.

You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.

Before writing:

1. Study the company and the product/service being sold thoroughly so you have all the information you will need.

2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research.

3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.

4. Think like your prospect; and not like the marketer.

5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee.

At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.

Headline and start of copy:

6. Write at least 20 different headlines before choosing the best one.

Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer.

Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting.

7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most.

Body of copy:

8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution.

9. Copywriting should be first person, one-to-one, conversational.

10. List the prospects likely objections to buying, and overcome those objections.

11. Sincerely flatter the prospect if you can.

12. Get the prospect to mentally “picture and enjoy” the end-result benefits of buying.

13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability.

14. Be sure it is easy to read and “scan”. Use sub headlines with prospect benefits, short sentences, short paragraphs.

15. If any copy is dull or boring, cut it or revise it.

16. If the flow gets slowed or stopped at any point in the copy, fix it.

17. Copywriting must be passionate, enthusiastic.

18. Create urgency to get a response now.

19. Tell the prospect what he will lose if he does not respond now.

20. Tell the prospect exactly what to do.

21. Close, Close, Close. Get action now.

You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.

Before writing:

1. Study the company and the product/service being sold thoroughly so you have all the information you will need.

2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research.

3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.

4. Think like your prospect; and not like the marketer.

5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee.

At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.

Headline and start of copy:

6. Write at least 20 different headlines before choosing the best one.

Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer.

Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting.

7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most.

Body of copy:

8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution.

9. Copywriting should be first person, one-to-one, conversational.

10. List the prospects likely objections to buying, and overcome those objections.

11. Sincerely flatter the prospect if you can.

12. Get the prospect to mentally “picture and enjoy” the end-result benefits of buying.

13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability.

14. Be sure it is easy to read and “scan”. Use sub headlines with prospect benefits, short sentences, short paragraphs.

15. If any copy is dull or boring, cut it or revise it.

16. If the flow gets slowed or stopped at any point in the copy, fix it.

17. Copywriting must be passionate, enthusiastic.

18. Create urgency to get a response now.

19. Tell the prospect what he will lose if he does not respond now.

20. Tell the prospect exactly what to do.

21. Close, Close, Close. Get action now.

The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on.

1. Ultra Specific

You need to be as specific as possible. For example. Instead of “how an ebook author make thousands every month”,change it too “how an ebook autor makes $2,678.85 every month”.Its more specific and alot more believable.

2. Keep it unique and original

You really need to come up with your own original headine.For example im sick of seeing this headline. “Finally,the simple way to get free to your site. Its this word “finally”,its been totally overused.

3. Keep the urgency

This really forces the reader to view the sales page further.Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.

This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind.

I use these tips in the headlines I create. I ALWAYS MAKE SURE MY HEADLINES GRAB THE ATTENTION. My website ebookprofitmaker.com currently has a conversion rate of 3.3% and 76% of my vistors read past the headline.

The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on.

1. Ultra Specific

You need to be as specific as possible. For example. Instead of “how an ebook author make thousands every month”,change it too “how an ebook autor makes $2,678.85 every month”.Its more specific and alot more believable.

2. Keep it unique and original

You really need to come up with your own original headine.For example im sick of seeing this headline. “Finally,the simple way to get free to your site. Its this word “finally”,its been totally overused.

3. Keep the urgency

This really forces the reader to view the sales page further.Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.

This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind.

I use these tips in the headlines I create. I ALWAYS MAKE SURE MY HEADLINES GRAB THE ATTENTION. My website ebookprofitmaker.com currently has a conversion rate of 3.3% and 76% of my vistors read past the headline.

Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits.

Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before.

There are 6 main reasons why. I call them The New Secrets to Copywriting That Sells.

1. The “Yahoogle” effect

Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your fingertips … for free.

Here’s what that means to your marketing:

• Internet search engine rankings for your business/product/service are vital. Most people search on the internet for things they are interested in.

• People won’t pay for information they can get online for free. You can’t succeed selling generic basic plain vanilla information any more.

• You can’t get away with outrageous claims. Everything you say can be checked out in an instant.

• Many people comparison shop on the internet before making any purchase.

Solutions:

• Use search engine optimization (SEO) to get your website ranked high.

• Most businesses will have to use Pay-Per-Click advertising for their best keywords and phrases.

• Copywriting must uncover and feature the unique advantages and superiority of whatever is being sold.

• Your offering must be extremely differentiated from the competition &ndash or else you’ll end up having to compete on low prices alone.

• You must make it clear &ndash very quickly &ndash that you are providing something they can’t find elsewhere online for free.

2. Advertising Overload Filter

In today’s hectic, media-frenzied world, people are bombarded by hundreds or even thousands of advertising messages every single day. Therefore, to maintain their sanity, most people have become more immune to advertising.

They can’t possibly devote their full attention to every message they receive, so they’ve learned to “scan” and “filter” the messages they receive in a matter of a split-second or two.

So, to succeed today &ndash marketing must cut through the “advertising filter” and get attention and interest from target prospects.

Solutions:

• Don’t send out “advertising.” Instead &ndash send out valuable helpful information. Make it something that will obviously benefit your prospect just by reading it. Weave your sales pitch into this helpful information.

• Make your marketing look and sound valuable.

• Use specific numbers.

• Make a great offer. You can “buy” a new customer this way and profit from their Lifetime Value (LV).

• Consider a free offer to get prospects/customers into your marketing funnel.

• Be outrageous, crazy, unique &ndash if appropriate.

• Be personal, corny, homey &ndash if appropriate.

3. Super SKEPTICISM

You may be the most honest person in the world. Your company may be the most honest in the world. But all your potential customer knows is there are a lot of dishonest people out there.

Internet scams, ID theft, companies going bankrupt, and credit card fraud are all in the headlines almost daily. And many people simply disregard claims that sound “too good to be true” today more than ever.

To succeed today, you need to add heavy credibility to your marketing. This will reduce the risk or fear people may have about doing business with you.

Solutions:

• Show the number of years you’ve been in business, membership in trade organizations, awards won, etc.

• Offer a free sample or free trial.

• Offer a risk-free, money-back guarantee.

• Sign your name to the ad or sales letter.

• Use a photo of the person writing, product photo, business photo, employees photo.

• Use customer testimonials extensively.

• Use case studies.

• Use lots of specifics.

• List your physical address, phone, fax, email and business hours.

• Have an “expert” be your spokesperson.

• Acknowledge any doubts or “sneaking suspicions” your prospect may already have, and give them valuable, factual information to support your product/service.

• Don’t make claims that could sound “too good to be true” &ndash even if they are true.

4. The Entertain-Game Society

Today, entertainment is everything. Even hard news websites are full of flash, video, audio, surveys, contests, games, etc.

So, use this new environment in your marketing as an advantage. Look for ways to entertain and get prospects involved with your marketing promotions.

Solutions:

• This can include new uses of traditional “action” devices like stickers, rub-offs and inserts.

• Personal stories/testimonials in your promotion are entertaining and engage people on a personal level.

• Surveys with results

• Self-tests with answers

• Trivia

• Celebrity spokesperson

• Games

• Streaming audio and video

• Humor &ndash if appropriate

5. The Right Now Factor

The days of “please allow 6-8 weeks for shipping” are dead and gone … just like any company who still thinks anything close to that kind of policy is ok.

More than anything else, the internet has conditioned consumers to expect everything instantly. Instant ordering … instant payment … instant confirmation … and, in many cases, instant downloading of product.

Solution: If you are going to grab the attention of today’s consumers, you must let them know you can satisfy their needs IMMEDIATELY. Play up how fast they will get their product, premium or first issue.

6. The Bonding Factor

We all want a hero, a guru, someone we can relate to, and someone we feel has our best interests at heart, right?

Today’s consumer is very jaded, skeptical and frustrated with the lack of love and bonding in his life, whether consciously or subconsciously.

Today, you need to be seen as a guide and friend first, and a helpful confidant second. If you even smell like just a greedy salesperson, you will lose your advantage.

Solution: Be likeable, friendly, personal, passionate, unique and different. Be authentic &ndash a person and company that your prospect can genuinely bond with.

Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits.

Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before.

There are 6 main reasons why. I call them The New Secrets to Copywriting That Sells.

1. The “Yahoogle” effect

Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your fingertips … for free.

Here’s what that means to your marketing:

• Internet search engine rankings for your business/product/service are vital. Most people search on the internet for things they are interested in.

• People won’t pay for information they can get online for free. You can’t succeed selling generic basic plain vanilla information any more.

• You can’t get away with outrageous claims. Everything you say can be checked out in an instant.

• Many people comparison shop on the internet before making any purchase.

Solutions:

• Use search engine optimization (SEO) to get your website ranked high.

• Most businesses will have to use Pay-Per-Click advertising for their best keywords and phrases.

• Copywriting must uncover and feature the unique advantages and superiority of whatever is being sold.

• Your offering must be extremely differentiated from the competition &ndash or else you’ll end up having to compete on low prices alone.

• You must make it clear &ndash very quickly &ndash that you are providing something they can’t find elsewhere online for free.

2. Advertising Overload Filter

In today’s hectic, media-frenzied world, people are bombarded by hundreds or even thousands of advertising messages every single day. Therefore, to maintain their sanity, most people have become more immune to advertising.

They can’t possibly devote their full attention to every message they receive, so they’ve learned to “scan” and “filter” the messages they receive in a matter of a split-second or two.

So, to succeed today &ndash marketing must cut through the “advertising filter” and get attention and interest from target prospects.

Solutions:

• Don’t send out “advertising.” Instead &ndash send out valuable helpful information. Make it something that will obviously benefit your prospect just by reading it. Weave your sales pitch into this helpful information.

• Make your marketing look and sound valuable.

• Use specific numbers.

• Make a great offer. You can “buy” a new customer this way and profit from their Lifetime Value (LV).

• Consider a free offer to get prospects/customers into your marketing funnel.

• Be outrageous, crazy, unique &ndash if appropriate.

• Be personal, corny, homey &ndash if appropriate.

3. Super SKEPTICISM

You may be the most honest person in the world. Your company may be the most honest in the world. But all your potential customer knows is there are a lot of dishonest people out there.

Internet scams, ID theft, companies going bankrupt, and credit card fraud are all in the headlines almost daily. And many people simply disregard claims that sound “too good to be true” today more than ever.

To succeed today, you need to add heavy credibility to your marketing. This will reduce the risk or fear people may have about doing business with you.

Solutions:

• Show the number of years you’ve been in business, membership in trade organizations, awards won, etc.

• Offer a free sample or free trial.

• Offer a risk-free, money-back guarantee.

• Sign your name to the ad or sales letter.

• Use a photo of the person writing, product photo, business photo, employees photo.

• Use customer testimonials extensively.

• Use case studies.

• Use lots of specifics.

• List your physical address, phone, fax, email and business hours.

• Have an “expert” be your spokesperson.

• Acknowledge any doubts or “sneaking suspicions” your prospect may already have, and give them valuable, factual information to support your product/service.

• Don’t make claims that could sound “too good to be true” &ndash even if they are true.

4. The Entertain-Game Society

Today, entertainment is everything. Even hard news websites are full of flash, video, audio, surveys, contests, games, etc.

So, use this new environment in your marketing as an advantage. Look for ways to entertain and get prospects involved with your marketing promotions.

Solutions:

• This can include new uses of traditional “action” devices like stickers, rub-offs and inserts.

• Personal stories/testimonials in your promotion are entertaining and engage people on a personal level.

• Surveys with results

• Self-tests with answers

• Trivia

• Celebrity spokesperson

• Games

• Streaming audio and video

• Humor &ndash if appropriate

5. The Right Now Factor

The days of “please allow 6-8 weeks for shipping” are dead and gone … just like any company who still thinks anything close to that kind of policy is ok.

More than anything else, the internet has conditioned consumers to expect everything instantly. Instant ordering … instant payment … instant confirmation … and, in many cases, instant downloading of product.

Solution: If you are going to grab the attention of today’s consumers, you must let them know you can satisfy their needs IMMEDIATELY. Play up how fast they will get their product, premium or first issue.

6. The Bonding Factor

We all want a hero, a guru, someone we can relate to, and someone we feel has our best interests at heart, right?

Today’s consumer is very jaded, skeptical and frustrated with the lack of love and bonding in his life, whether consciously or subconsciously.

Today, you need to be seen as a guide and friend first, and a helpful confidant second. If you even smell like just a greedy salesperson, you will lose your advantage.

Solution: Be likeable, friendly, personal, passionate, unique and different. Be authentic &ndash a person and company that your prospect can genuinely bond with.

One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I’m sure you are). But do your customers know that? And how can you make sure that they do?

‘Lack of trust’ is a big problem in advertising. You probably don’t realise how many customers DON’T believe what you say or claim in your advertising. In fact, the best rule of thumb to go by, is that NO ONE BELIEVES YOU. We often see on TV current affairs shows, people who get ripped off by businesses. And it might only be 1 in 1000 businesses in that particular industry, but of course it’s that one that will always get the headlines.

Then the general public see this and make a broad judgement on that industry to protect themselves, and then they become wary of every business. So it’s not enough to just tell people that you have this fantastic, well-respected

reputation… and so therefore you’re the company to choose. It just doesn’t work that way anymore, you need to go much further these days. Here are two powerful tips that will have more people trusting what you say.

1. People believe more of what other people say about you…

than what YOU say about you.

If you were to tell me that you are the best basketball player in your state, that you score more than everyone else and hand out more assists, I would have a fair bit of scepticism as I haven’t heard anything about you. But if 10 people came up to me and say stuff like, “Have you seen this guy? He scored 40 points last week! He was simply amazing. Plus he handed out 12 assists, he was on fire!” then you can see that makes it more readily believable right away. So go to your customers and ask them for their opinion of you. Get them to write down the wonderful experience they had dealing with you, then you can use it to show others why they should do business with you!

There is however, good and bad ways of writing a testimonial, so I’m going to tell you the best system to use. It goes something like this - ‘once I was lost, now I’m found’. For example, if you’re promoting a weight loss program, tell people how your customer ‘once weighed 180kg, and just by eating this amazing fruit bar, I lost 80kg in 2 months!’ That’s just an exaggeration of course, but just to illustrate the point. Plus, you should always include the full name and suburb, and if possible a phone number. The more information you provide the more realistic it is, and therefore more believable for your customer!

2. Simply guarantee what you do.

You are required by law to guarantee your product or service. If something doesn’t work, or breaks, or goes wrong, 99.9! A guarantee takes the risk off the customer and puts it on you, and if your customer knows you’re prepared to take the risk then they’ll feel more comfortable doing business with you.

The reason most business owners will keep their guarantee hidden is that they are worried about their customers taking advantage of them. Let’s say you’re getting a very low return rate now like 1, and by offering a guarantee it goes up to 6%. So your returns go up by 3 times, but by doing so you also triple your SALES, doesn’t it then make financial sense to offer that guarantee up front?

HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren’t you? And NOT your logo - that’s not a headline. Only one person cares about your logo, AND THAT’S YOU.

Whereas a headline is something every single one of your prospects will be glued to like a kid on a cartoon. Whatever you’re writing, you’ve GOTTA HAVE A HEADLINE. But here’s the deal, there a are good headlines and bad headlines, so I’m going to give you an absolute killer template headline that you should use THIS WEEK in your business.

Remember, a headline’s goal is to do one thing only - STOP YOUR PROSPECT IN THEIR TRACKS AND LOCK THEM ONTO YOUR AD, and some people say you only have 1.5 seconds to catch their attention, so you need to make it good!

Master copywriter David Ogilvy has said… “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” So if you’re using your own logo at the top of your ad, you could improve your response IMMEDIATELY, just by sticking ANY kind of headline up instead!

So would you like to know one of the great secrets for writing headlines that literally slap your prospect in the face and demand they open their wallet?Good, well here it is for you… MODEL HEADLINES THAT ALREADY WORK!!

Don’t try and reinvent the wheel, the best way to come up with fantastic headlines is to take what already works, and adapt it to your own business.Isn’t that simple?

Here’s an absolute knock-’em-dead blockbuster template for a headline:

IMPORTANT NEWS FOR HOMEOWNERS:

Don’t pay another phone bill until you read this…

IMPORTANT NEWS FOR WOMEN:

Don’t buy any makeup products until you read this…

IMPORTANT NEWS FOR BUSINESS OWNERS:

Don’t run another ad until you read this…

Do you see how powerful this is? And I’ve shown you 3 different versions, so all you have to do is apply it to your own business and you could easily double or even triple your responses! How about these headlines:

Do You Make These Mistakes With Your Money?

Do You Make These Mistakes Playing Golf?

Do You Make These Mistakes In Bed?

Do You Make These Mistakes Baking Cakes?

I could go on, but I’m sure you get the idea. This particular headline works on your curiosity. It gets the reader to say to themself, “maybe I’d better read on and find out.” The main thing you really want your headline to do is to get your reader to be interested enough to see what else you’ve got to say. MAKE AN IMPACT! Remember the old saying ‘first impressions last’? Well that saying still applies today.

And now that we are bombarded with up to 5,000 advertising messages each day, it is more important than ever to stand out and BE NOTICED! If you have a headline that literally screams out, READ ME, then you’ll be more than half way to having an effective advertising campaign that starts making profits for your business! Remember the 80 cents out of each advertising dollar? Well now you know how to focus your efforts to have the maximum impact!