Want to increase your online sales? Make sure your offer is one they can’t pass up!

Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad - five years before - “I didn’t get a single result from my coupon” that he ran way back then. The coupon was for a free coffee refill… something that was already common practice at the restaurant. Honestly, who would bother?

“Go back and tell that man we’ll run his ad for free if he will live up to the offer we create,” was the ad manager’s response. From there, he proceeded to tell the young sales rep to tell the client that the coupon would read “Bring this in for $1.00 in cash.” So, she did.

The client naturally refused because he knew he would have too many takers. What he finally admitted to himself is that his advertising did not work because his offer was lousy. Keep this business owner’s woes in mind as you plan to create your own irresistible offers with your Internet copywriting.

Make your offer one that is worth the time it takes to respond. A “Free 60 day trial” is a pretty good offer for an online program. What kind of offers can your business make?

The key to getting readers to respond to your offers is to make them irresistible. Can you afford to knock several dollars off the fee for your product or service? Or maybe you can make a strong guarantee, making your product or service almost risk free. Transferring the risk from the customer to you will help remove resistance to your offer.

Whatever it is you decide to offer, honor the offer at all costs. Keep your word and potential customers will quickly fall into place as current customers spread the word.

If you have never done any Internet copywriting before, don’t worry about it. No one knows your product or service as well as you do. Because of your passion for the product or service you are selling, you know it better than even a professional copywriter. Let that passion lead your Internet copywriting as you work to create the perfect offer that your potential customers just cannot refuse!

If you need some help creating an irresistible offer for your Internet copywriting, ask yourself, “What would make me buy?” Think about your answer. Is it do-able? If so, let that be your irresistible offer.

You can always make it available for a limited time (another good way to get people to act quickly) in case you decide the offer is too good to be very profitable.

Add a sense of urgency to your offer to get people to act immediately. If they put it off, they are likely to forget about it and you end up losing the sale. Adding a sense of urgency can be done by limiting the quantity or time of the offer or both. For example, the special offer is good only for the next 100 people who order, or the offer expires in 48 hours. You can even use both to heighten the sense of urgency.

In summary, make your offer irresistible. Make it worth the effort to the customer to place the order. Transfer the risk from the customer to you and add a sense of urgency. Then be sure to live up to what you have written in you copy. If you do these thing, you’ll see your sales skyrocket!

Want to increase your online sales? Make sure your offer is one they can’t pass up!

Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad - five years before - “I didn’t get a single result from my coupon” that he ran way back then. The coupon was for a free coffee refill… something that was already common practice at the restaurant. Honestly, who would bother?

“Go back and tell that man we’ll run his ad for free if he will live up to the offer we create,” was the ad manager’s response. From there, he proceeded to tell the young sales rep to tell the client that the coupon would read “Bring this in for $1.00 in cash.” So, she did.

The client naturally refused because he knew he would have too many takers. What he finally admitted to himself is that his advertising did not work because his offer was lousy. Keep this business owner’s woes in mind as you plan to create your own irresistible offers with your Internet copywriting.

Make your offer one that is worth the time it takes to respond. A “Free 60 day trial” is a pretty good offer for an online program. What kind of offers can your business make?

The key to getting readers to respond to your offers is to make them irresistible. Can you afford to knock several dollars off the fee for your product or service? Or maybe you can make a strong guarantee, making your product or service almost risk free. Transferring the risk from the customer to you will help remove resistance to your offer.

Whatever it is you decide to offer, honor the offer at all costs. Keep your word and potential customers will quickly fall into place as current customers spread the word.

If you have never done any Internet copywriting before, don’t worry about it. No one knows your product or service as well as you do. Because of your passion for the product or service you are selling, you know it better than even a professional copywriter. Let that passion lead your Internet copywriting as you work to create the perfect offer that your potential customers just cannot refuse!

If you need some help creating an irresistible offer for your Internet copywriting, ask yourself, “What would make me buy?” Think about your answer. Is it do-able? If so, let that be your irresistible offer.

You can always make it available for a limited time (another good way to get people to act quickly) in case you decide the offer is too good to be very profitable.

Add a sense of urgency to your offer to get people to act immediately. If they put it off, they are likely to forget about it and you end up losing the sale. Adding a sense of urgency can be done by limiting the quantity or time of the offer or both. For example, the special offer is good only for the next 100 people who order, or the offer expires in 48 hours. You can even use both to heighten the sense of urgency.

In summary, make your offer irresistible. Make it worth the effort to the customer to place the order. Transfer the risk from the customer to you and add a sense of urgency. Then be sure to live up to what you have written in you copy. If you do these thing, you’ll see your sales skyrocket!

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.

Who? Tell the reader who your product will help. This should be your target market.

What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what’s in it for them.

When? When is the offer good for? If there is a special offer, when does it expire? When will the product or service help them, immediately or over time?

Where? Where can you order the product or service? Where will it work?

Why? Tell your reader why he or she needs your product or service. Why will it benefit them? Why should they sign up or order today? Why is the quantity or offer limited?

How? How do they register or order? How much will it cost? How much return will they see for their investment? How does it work?

Sounds pretty simple, doesn’t it? There is no trick - it really is as easy as that. Put yourself in the shoes of the reader and answer the questions you would likely ask or want answered about your product or service. Answer those questions clearly and thoroughly and your Web copy is complete.

These copywriting tips and copywriting techniques will work not just for Web copywriting but also for direct market copywriting, other online copywriting, and offline copywriting as well.

Below are a few other copywriting basics that will help you write your web site copy:

1. Keep it simple. No one wants to drudge through a long, drawn out confusing explanation. If you can’t say it simply, that’s fine. But by all means, simplify when you can.

2. Make sure your copy urges a call to action either in the body copy, or text of the article, or in the headline. Words like “Act Now,” “Limited Time Offer,” or “Limited Supply” will urge your readers to contact you sooner rather than later.

3. Keep it honest. Don’t make wild claims just to get business. Build a good reputation by being up front and honest with your potential customers. In addition to appreciating your honesty, they will recommend you to others as a business owner who is true to your word and claims.

4. If you make an offer, make it one that is hard to pass up. Don’t waste your readers’ time with small, worthless offers. Think about the coupons you see in magazines and newspapers. Do you take time to clip them? If so, it’s because the offer is of value to you.

5. How long should your copy be? As long as it takes to adequately answer the above questions for your product or service.

An unanswered question is considered an objection in your potential customer’s mind. So, be sure to answer all their objections.

Keep these Internet copywriting basics in mind as you prepare the articles or sales letters that will appear on your Web site. Don’t be intimidated because you don’t have any professional writing experience. Most people want to do business with an honest person who knows the product or service well that he or she is trying to sell.

You don’t have to be a professional writer to do that. The only requirement is that you truely believe in the product or service which you are trying to sell. If you do, your enthusiasm will shine through your writing. If you do not believe in your product or service, your lack of enthusiasm will shine through also.

So, in summary, answer the above questions as clearly and simply as you can, be honest, avoid hype, make an irresistable offer, and be sure to include a call to action.

If you do all these things you will master the copywriting basics and should have no trouble converting your Website visitors into customers.

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.

Who? Tell the reader who your product will help. This should be your target market.

What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what’s in it for them.

When? When is the offer good for? If there is a special offer, when does it expire? When will the product or service help them, immediately or over time?

Where? Where can you order the product or service? Where will it work?

Why? Tell your reader why he or she needs your product or service. Why will it benefit them? Why should they sign up or order today? Why is the quantity or offer limited?

How? How do they register or order? How much will it cost? How much return will they see for their investment? How does it work?

Sounds pretty simple, doesn’t it? There is no trick - it really is as easy as that. Put yourself in the shoes of the reader and answer the questions you would likely ask or want answered about your product or service. Answer those questions clearly and thoroughly and your Web copy is complete.

These copywriting tips and copywriting techniques will work not just for Web copywriting but also for direct market copywriting, other online copywriting, and offline copywriting as well.

Below are a few other copywriting basics that will help you write your web site copy:

1. Keep it simple. No one wants to drudge through a long, drawn out confusing explanation. If you can’t say it simply, that’s fine. But by all means, simplify when you can.

2. Make sure your copy urges a call to action either in the body copy, or text of the article, or in the headline. Words like “Act Now,” “Limited Time Offer,” or “Limited Supply” will urge your readers to contact you sooner rather than later.

3. Keep it honest. Don’t make wild claims just to get business. Build a good reputation by being up front and honest with your potential customers. In addition to appreciating your honesty, they will recommend you to others as a business owner who is true to your word and claims.

4. If you make an offer, make it one that is hard to pass up. Don’t waste your readers’ time with small, worthless offers. Think about the coupons you see in magazines and newspapers. Do you take time to clip them? If so, it’s because the offer is of value to you.

5. How long should your copy be? As long as it takes to adequately answer the above questions for your product or service.

An unanswered question is considered an objection in your potential customer’s mind. So, be sure to answer all their objections.

Keep these Internet copywriting basics in mind as you prepare the articles or sales letters that will appear on your Web site. Don’t be intimidated because you don’t have any professional writing experience. Most people want to do business with an honest person who knows the product or service well that he or she is trying to sell.

You don’t have to be a professional writer to do that. The only requirement is that you truely believe in the product or service which you are trying to sell. If you do, your enthusiasm will shine through your writing. If you do not believe in your product or service, your lack of enthusiasm will shine through also.

So, in summary, answer the above questions as clearly and simply as you can, be honest, avoid hype, make an irresistable offer, and be sure to include a call to action.

If you do all these things you will master the copywriting basics and should have no trouble converting your Website visitors into customers.