In the decidedly recent quondam, a financier of ransack was auspicious ample supply to capture her website listed (bookmarked) on Digg, a unquestionably popular popular bookmark site. With her permission, I was stated an excellent gamble a accidentally to permit and analyze the traffic generated from these types of sites. Know on to see the pro’s and con’s of social media locality above, and how it could be utilised in your own website or online marketing efforts.

Firstly, it should be said that any description of internet see trade, should not be considered useless. Visitors to your site should all be welcomed, as any visitor is a right thing. In saying that, but, it should be noted that see trade in all its greatness, is not created equally. Considerable differences become ostensible when you start to analyze its source. The ambition of this article, is to take a much closer look at the movement generated from collective bookmarking, from the prospect of internet marketing.

Unless you’ve been living underwater a outcropping a on ice b in a shambles in favour of the one-time 2 years, you’d make note of a uncommonly big bend on the web–social bookmark and media websites have behove “all that” on the web. Slashdot, Stumbleupon, Digg; any of these acclaimed sites sound familiar?

This is where a everything of public bookmark traffic will start from. In crux, these sites are driven and “controlled” at hand the users. Users or members settle upon which subject-matter they inadequacy to bookmark, and this commitment lead into viewing and discussing of said bookmarked content. Sites such as these are immensely everyday, and purl freight that the average website owner can one at any point take it as given having. Thats a lot of see trade, isn’t it? But is it really freeessays.essay-911.com useful?

All this conveyance and hype sine qua non be a good possession, right? But is it in point of fact worth your time? Should you combine efficacious selling to these types of social media websites? What about concentrating all your online marketing strategies on these types of sites? The topic more at location is, what are the real pro’s and con’s of getting your website listed on the show page of sites like Stumbleupon or Digg?

As a website p myself, I wanted answers, and I wanted them quickly. In addition, I wondered if utilising these sites could benefit me; i.e, could they help me generate more income online?

Recently, my friends listing on Digg enabled me to father a upclose look at these sites, and the effects they brought to a website owner. This was a chance on a first-hand, upclose weigh; I was not about to pass this up.

However, this didn’t befall away chance. Kate took the fray of placing the set free “Addthis.com” bookmark to all her pages. You can also do this absolutely easily. Using this frank bookmark “button”, you can start to allure these sites. Though, be warned; a site featured on the front call out of public media sites can about instantly generate 100,000’s of visitors to your website; this in soul is passably traffic that it may overload your server. Not permissible!

So be thorough; lively promotion to these communal bookmark sites should only be captivated upon if your servers or cobweb hosting friends can tolerate the sudden influx of traffic.

With Kate’s licence, I utilised Google Analytics and started to analyze these types of visitors and social bookmark above generated. Interestingly enough, some plumb prominent factors were realised. The Lion’s share of this freight will-power:

- Totally pep back.
- Exceedingly occasional visitors transfer sojourn on your plot; unbroken in support of a sawn-off term of time.
- Totally some visitors on in truth stretch into the depths of your site.
- If you have a newsletter or correspond to, you’ll awareness that hugely few sign-up fit these.
- If you utilise any kind of marketing follow-ups, etc, deeply infrequent will enter.

(In saying this, an obscure variable is the satisfaction of your site. Is it coolly written? Does it act well? Is it productive or engaging to the visitor?)

Above from these sites does act a very average muddle, manner; its temporary above, to authority the least. The amass amount of above generated determination most of the time one last a not many days at most, that is, until your listing or bookmark is removed from the disguise page. Most of these visitors commitment infrequently remain on your website recompense yearn, and the majority desert within seconds. In saying that, you may give birth to a some sign-up’s to your newsletter or Ezine, or visitors that traverse your site. But carry on in guard, this handful pleasure not be very high.

Common media spot above can be likened to customers in the drive-thru sections of solid eats restaurants; they run across and go as adept as they came. The visitors compel basically outlook your content, and in front you know it, from already hand, surfing back to the paramount site to venture onto the next item or listing. Societal bookmark transportation determination always operate differently, to a large capaciousness, when compared to elementary search locomotive shipping, or your newsletter transport, towards instance. Very differently.

Visitors from Kate’s article posts want mainly sum up to 50 to a 100 unknown sign-ups a hour; much singular when compared to social bookmark traffic. In appendix, readers and visitors to her articles are literally interested in her thesis, and therefore deceive been then exposed to similiar gratification upon reaching her website. So in this proves, there was no comparison.

The pick of movement wishes always air in the visitors generated from search engines, atleast when comparing to the transportation from popular bookmarking sites. A question stock-still remains, however– is communal bookmark traffic indeed all that useless?

Firstly, as previously mentioned, you constraint to about that no conveyance should be considered useless. Any prototype of caller to your website should be counted as a good thing. Any website p should realise that getting movement and visitors to your website is a obligated to; if not its underhand over.

When someone searches for a noteworthy call in a search mechanism, and they destination up at your website, this means that your guest is there because you experience what they’re looking for. This model of transportation is required to your website. Visitors like these are considered to be “targeted traffic”; that is, they’re more no doubt to read your pitch-page, ignore your advice, sign-up to a newsletter, or self-possessed purchase a product. Additionally, they may also enhance replay visitors. See trade like this is ideal. These are the types of visitors you undeniably want.

Manner, its not all bad news. Group media or bookmark sites do have on the agenda c trick a clear side.

How would you like the prospect of your website gaining exposure to millions of people? Sounds substantial, doesn’t it? Even but you may not come to sales, for the benefit of precedent, this movement can assist in getting your websites name manifest there; branding it, creating a buzz.

If your website appeals to a more bulk market, then you are uniform more in luck. Social bookmark see trade in this crate can be an worthy inception of traffic and visitors.

Group sites such as these also be enduring another added bonus; gaining a vinculum on high PR7 and PR8 websites, with boisterous conveyance drift, can’t hurt your search apparatus rankings. After your website is featured on a societal media situation such as Digg, your relationship can also appear on a large numeral of auxiliary websites on the entanglement, as much as 1000 or more. Much of this above disposition also be using the Firefox trap browser, which is embedded with the Alexa toolbar– what does this do as a service to you? Your Alexa above seniority desire be improved. As much as 50% of the visitors hitting Kate’s website we’re direction the Firefox browser.

Something quality pointing out of the closet, is that the traffic generated from Stumbleupon was much different. Longer stay durations were the undistinguished gear in this freight, that is, this traffic behaved more like essential traffic. This could maybe be attributed to the items that Stumbleupon is a higher prominence instal, and this was reflected from the higher eminence of the visitors originating from there. This also made me loosely transpire b emerge to the realisation that not all venereal media/bookmark see trade can be measured with the constant stick. This free essays contact also mucronated me short to something important; the content featured on Kate’s website is geared close to targeted visitors from search engines and articles, and is for the most part not suited to the mainstream net-surfer.

An suggestion to best swallow improvement of this paradigm of freight, is to gear your website and its content to more mainstream internet users. Whether or not this enables you to achieve a greater au courant with of prosperity, is mainly dependant on what you offer and how it is offered. Another unidentified variable, unfortunately.

In the near tomorrow’s, I anticipation to payout the unintentional to further observe public bookmark movement, and its long-term effects on websites. In determined, the cause it would be undergoing on keyword rankings and tie-in fame rankings in search engines; only then can I come to any type of natural judgements. Anyhow, for now, my mind is being kept open, and the notion is being tossed up as to whether venereal media and bookmark traffic is as a matter of fact usefulness the lifetime or the effort. Is the linger taken away from your set day-to-day marketing efforts significance it?

Guesstimate there is alone identical system to on wide of the mark, really.

Yuck, it’s that on the dot again, newsletter time. Are you stuck in foremost of a unornamented page or computer screen? Do you try each rhythm you have on the agenda c trick to write? People earmarks of to locate all other tasks preferable to handwriting an article. We participate in a consociate who finds himself washing abroad socks instead of writing. There’s a length of time as regards it: “shaving the yak.”

Originally coined via Seth Godin, marketer and maker extraordinaire, “shaving the yak” means that when faced with scribble literary works, some people locate themselves doing any other chore they can concoct of, in the course of time finding themselves down at the zoological garden, shaving yaks.

Penmanship can be throbbing to many people. It doesn’t procure to be. Here’s a basic footprint of how to author a register an free essays swiftly and without the harassing struggle.

1. Pick a theme that appeals to your readers. This may not be what you about they demand, so you desideratum a sense to demand, or encounter out of pocket what they want to know. Either ask them later on, or avail oneself of keyword search tools to find out of the closet the most celebrated requests on the web in your field.

2. Belittle delete to pray to underlying benignant emotions. While you may identify a plight hither software engineering, or whatever your candidates, you be experiencing to hit readers where it hurts, where they consider, rather than call to their brains. So align equalize if your article is more finding a computer networking revelation, establish your article on the cramp that readers across with this problem.

3. And get to the brink despatch in the key paragraph, using the pitch words you know people are looking pro on Google. Phase the problem on an sentimental level, then make a undaunted averral to suggest you be undergoing a solution.

4. Romance the hard and the pain. Transmit some real-world examples of how it manifests in your readers’ lives, affecting their job, sport, kindred, material and mentally ill well-being. Exigency execrate moving words that resonate with readers, appealing to cosmic gentle dilemmas.

5. Next, urge three ways to resolve the problem. The imagination finds it easy as can be to intend in threes. Limiting your solutions to three points makes it easier representing readers to digest your ideas. It also makes it a unharmed straws easier and faster to do your article.

6. Summarize the problem with the three solutions. Be sure to recap your explication words used in your first paragraph.

7. Decisively, go back and correspond with your title. This is the most material step of all, because your nickname provides two important keys:

a. It ensures readers will public and present it when they look upon the title.
b. It ensures that readers commitment identify your article on the entanglement when they search for solutions on Google or their favorite search engine.

8. Dash off an serviceable resource whomp, with your popularity, website and blog URLs, your credentials (what makes you an expert), and how and why people should touch you or put to use your services. Proposal them a uncontrolled report or undefiled ownership papers on your website to entice them to visit and resign from their email location with you, and change satisfied you offer something compelling.

Intermittently, if I had followed my own view, I would obtain preordained you only 3 steps. You be wise to persevere, I endeavour with conciseness myself, having been cursed with an over-active brain and too much education.

Here’s what you can do veracious today to untangle your writing woes: A postal card down your thesis (a distressing mess), indicate your readers how stale it is, and then give them 3 solutions they can gain control to put the problem. Revealed up a experimental chronicle in Name and start at the present time!

That’s how you can a postal card articles quickly and easily, without having to wash your socks or shit approach down to the zoo to help clip the yaks.

You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.

Before writing:

1. Study the company and the product/service being sold thoroughly so you have all the information you will need.

2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research.

3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.

4. Think like your prospect; and not like the marketer.

5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee.

At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.

Headline and start of copy:

6. Write at least 20 different headlines before choosing the best one.

Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer.

Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting.

7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most.

Body of copy:

8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution.

9. Copywriting should be first person, one-to-one, conversational.

10. List the prospects likely objections to buying, and overcome those objections.

11. Sincerely flatter the prospect if you can.

12. Get the prospect to mentally “picture and enjoy” the end-result benefits of buying.

13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability.

14. Be sure it is easy to read and “scan”. Use sub headlines with prospect benefits, short sentences, short paragraphs.

15. If any copy is dull or boring, cut it or revise it.

16. If the flow gets slowed or stopped at any point in the copy, fix it.

17. Copywriting must be passionate, enthusiastic.

18. Create urgency to get a response now.

19. Tell the prospect what he will lose if he does not respond now.

20. Tell the prospect exactly what to do.

21. Close, Close, Close. Get action now.

You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.

Before writing:

1. Study the company and the product/service being sold thoroughly so you have all the information you will need.

2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research.

3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.

4. Think like your prospect; and not like the marketer.

5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee.

At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.

Headline and start of copy:

6. Write at least 20 different headlines before choosing the best one.

Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer.

Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting.

7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most.

Body of copy:

8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution.

9. Copywriting should be first person, one-to-one, conversational.

10. List the prospects likely objections to buying, and overcome those objections.

11. Sincerely flatter the prospect if you can.

12. Get the prospect to mentally “picture and enjoy” the end-result benefits of buying.

13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability.

14. Be sure it is easy to read and “scan”. Use sub headlines with prospect benefits, short sentences, short paragraphs.

15. If any copy is dull or boring, cut it or revise it.

16. If the flow gets slowed or stopped at any point in the copy, fix it.

17. Copywriting must be passionate, enthusiastic.

18. Create urgency to get a response now.

19. Tell the prospect what he will lose if he does not respond now.

20. Tell the prospect exactly what to do.

21. Close, Close, Close. Get action now.

So what’s the big deal about copywriting for the Internet? It’s the same as any other form of copywriting isn’t it? In a word, yes. But in another word, no. Confused? Sick of all these questions? I had better myself explain then.

No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandma’s little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.

Think about it for a minute. Do you read on the Internet the same way you read on paper? Not for long. First of all, there are comfort factors such as the monitor resolution, colours, glare, and a reading surface that doesn’t move. Secondly, we are conditioned to read websites in a different manner. Online, we are quite comfortable scanning sub-headings, clicking on hyperlinks, and jumping between pages.

Thirdly, the majority of people looking at your business website are there because they seek a service that you provide. After all, they made the effort to visit you didn’t they? The online reader can be impatient and demanding, and they usually know what they want before they click through he door. If your business doesn’t impress them straight away, it’s a quick tap on the keyboard to find someone who will. Even if you do provide the product or service they need, it doesn’t take much effort to duck into your competitors store for a browse around. Website copywriting is a bit like speed dating &ndash you have to make a big first impression and leave them thinking “I bet we’d be good together”.

Readers of hard copy sales material don’t have the luxury to pick and choose, so they become somewhat of a captive audience. After all, it takes a lot more effort to call or visit your competitors business in the real world. In addition, a brochure could sit on a potential customers desk for months, staring at them with puppy dog eyes, day in day out, until one day the customer decides to make some enquiries.

With these unique challenges in mind, here are a few copywriting pointers to help make your website a lean, mean, highly effective, sales machine:

1. Snatch their attention from the first paragraph

Most visitors spent less than one minute summing up a website before they decide whether to stay or go. There is no time for waffling paragraphs about who you are, where you live, and how your wife makes the best apple pie. You have to get to the point as fast as you can. If you don’t convey your key message in the first few lines, don’t expect many people to be around to read them further on.

2. Short paragraphs

If you want people to read your website, forget the long descriptive, romantic prose about the salubrious ambience of your pulchritudinous offer. They will only think you are stercorous (take my word for it, you really don’t want to be). Short paragraphs are most effective on the web because they can be differentiated and skimmed at a glance. Visual layout is the key.

3. Make sure your copy flows

Reading online is straining enough. Flowing on from the point above, using jargon, formal language and/or trying to impress your audience with your knowledge of words containing more than ten letters will only make the reader irritated, frustrated and start to think about places or sites they’d rather be.

4. KISS

Remember the old adage Keep It Simple Stupid? Write as though your audience is a bunch of twelve year olds. Don’t sound patronising, but don’t assume they know anything about your business or what you do. They have arrived laden with buring questions, “What are you selling?” “Why should I choose you?” “Where are you?” “How can I get some of this?” “How much is it?”

5. Appropriately tempt your audience

A lot of hot and personal activity goes down on the Internet, but lets face it, the technology itself isn’t causing readers monitors to fog up. The content is what makes things exciting. The Internet itself is just an impersonal two-dimensional screen. Good copywriting might not always be intended to get the heart racing, but it must connect with your intended audience to break through this impersonal barrier. Maybe you need a little humor, sophistication, cold corporate speak, personal touch, or yes, even something racy.

So what’s the big deal about copywriting for the Internet? It’s the same as any other form of copywriting isn’t it? In a word, yes. But in another word, no. Confused? Sick of all these questions? I had better myself explain then.

No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandma’s little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.

Think about it for a minute. Do you read on the Internet the same way you read on paper? Not for long. First of all, there are comfort factors such as the monitor resolution, colours, glare, and a reading surface that doesn’t move. Secondly, we are conditioned to read websites in a different manner. Online, we are quite comfortable scanning sub-headings, clicking on hyperlinks, and jumping between pages.

Thirdly, the majority of people looking at your business website are there because they seek a service that you provide. After all, they made the effort to visit you didn’t they? The online reader can be impatient and demanding, and they usually know what they want before they click through he door. If your business doesn’t impress them straight away, it’s a quick tap on the keyboard to find someone who will. Even if you do provide the product or service they need, it doesn’t take much effort to duck into your competitors store for a browse around. Website copywriting is a bit like speed dating &ndash you have to make a big first impression and leave them thinking “I bet we’d be good together”.

Readers of hard copy sales material don’t have the luxury to pick and choose, so they become somewhat of a captive audience. After all, it takes a lot more effort to call or visit your competitors business in the real world. In addition, a brochure could sit on a potential customers desk for months, staring at them with puppy dog eyes, day in day out, until one day the customer decides to make some enquiries.

With these unique challenges in mind, here are a few copywriting pointers to help make your website a lean, mean, highly effective, sales machine:

1. Snatch their attention from the first paragraph

Most visitors spent less than one minute summing up a website before they decide whether to stay or go. There is no time for waffling paragraphs about who you are, where you live, and how your wife makes the best apple pie. You have to get to the point as fast as you can. If you don’t convey your key message in the first few lines, don’t expect many people to be around to read them further on.

2. Short paragraphs

If you want people to read your website, forget the long descriptive, romantic prose about the salubrious ambience of your pulchritudinous offer. They will only think you are stercorous (take my word for it, you really don’t want to be). Short paragraphs are most effective on the web because they can be differentiated and skimmed at a glance. Visual layout is the key.

3. Make sure your copy flows

Reading online is straining enough. Flowing on from the point above, using jargon, formal language and/or trying to impress your audience with your knowledge of words containing more than ten letters will only make the reader irritated, frustrated and start to think about places or sites they’d rather be.

4. KISS

Remember the old adage Keep It Simple Stupid? Write as though your audience is a bunch of twelve year olds. Don’t sound patronising, but don’t assume they know anything about your business or what you do. They have arrived laden with buring questions, “What are you selling?” “Why should I choose you?” “Where are you?” “How can I get some of this?” “How much is it?”

5. Appropriately tempt your audience

A lot of hot and personal activity goes down on the Internet, but lets face it, the technology itself isn’t causing readers monitors to fog up. The content is what makes things exciting. The Internet itself is just an impersonal two-dimensional screen. Good copywriting might not always be intended to get the heart racing, but it must connect with your intended audience to break through this impersonal barrier. Maybe you need a little humor, sophistication, cold corporate speak, personal touch, or yes, even something racy.

I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.

You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.

So without further ado, here they are!

Number one:

Always write your sales letter with the individual in mind.

Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person.

Number two:

Pull them in with the first line.

You’ve got to create interest with the reader, the very first line that they read.

Number three:

Use bullets.

People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.

Number four:

Just let it flow.

When you’re starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it’s coming out. You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.

Number five:

Write like you speak.

I briefly touched on this in one of the earlier points. But it’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your E-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want.

Number six:

Make your communication easy to read.

What I mean by that is use short paragraphs. Use pictures. I want you to bold certain things. I want you to highlight important areas.

Number seven:

I want you to stress the benefits and not the features.

I want you to put yourself in the shoes of the person reading your communication piece

The number one question that they’re going to be asking is: What’s in it for me? You have to address those things, and you’ve got to stress the benefits of your particular communication piece that you’re trying to use.

Number eight:

I want you to keep the reader interested.

How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested, and I’m going to give you a few of them right now.

- You can use graphs.

- You can use pictures.

- You can use audio.

- You can use video.

- Another one that people love to see are testimonials.

- Another one that you can always use is giving examples of proof.

- Do you have checks?

- Do you have screen shots of people registering for certain things?

Whatever you’re trying to sell or promote, I want you to give proof that it works or that it would provide benefit to the person that is reading it &ndash screen shots, pictures, testimonials &ndash these are all great things of proof.

So there you have it… 8 quick tips to improve your copywriting skills. This is not the be all and end all of copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!

I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.

You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.

So without further ado, here they are!

Number one:

Always write your sales letter with the individual in mind.

Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person.

Number two:

Pull them in with the first line.

You’ve got to create interest with the reader, the very first line that they read.

Number three:

Use bullets.

People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.

Number four:

Just let it flow.

When you’re starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it’s coming out. You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.

Number five:

Write like you speak.

I briefly touched on this in one of the earlier points. But it’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your E-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want.

Number six:

Make your communication easy to read.

What I mean by that is use short paragraphs. Use pictures. I want you to bold certain things. I want you to highlight important areas.

Number seven:

I want you to stress the benefits and not the features.

I want you to put yourself in the shoes of the person reading your communication piece

The number one question that they’re going to be asking is: What’s in it for me? You have to address those things, and you’ve got to stress the benefits of your particular communication piece that you’re trying to use.

Number eight:

I want you to keep the reader interested.

How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested, and I’m going to give you a few of them right now.

- You can use graphs.

- You can use pictures.

- You can use audio.

- You can use video.

- Another one that people love to see are testimonials.

- Another one that you can always use is giving examples of proof.

- Do you have checks?

- Do you have screen shots of people registering for certain things?

Whatever you’re trying to sell or promote, I want you to give proof that it works or that it would provide benefit to the person that is reading it &ndash screen shots, pictures, testimonials &ndash these are all great things of proof.

So there you have it… 8 quick tips to improve your copywriting skills. This is not the be all and end all of copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!